25 Nov 3 Budget SEO Tips for Small Businesses
Recent research from 123 Reg, has shown a staggering amount of small businesses still don’t advertise online. Even more shocking was the fact that 42% of those surveyed didn’t have a digital presence. In this digital age where practically everything is done online, it’s never been more important for companies to develop an online presence and become digitally savvy.
The main factors preventing businesses from getting online and marketing their company to a digital audience are a lack of skills and the cost involved. It can be expensive if you don’t know what you’re doing, but there are a few great budget options out there. Below we’ll look at 3 great budget SEO tips your small business can take advantage of right now.
1. Develop a social media presence
Social media sites are huge and are the best tools to help you reach a massive target audience. What’s even better is the fact they are 100% free, well at least to join anyway! There are some great paid businesses features such as Facebook Ads which allow you to work with your own budget to attract new customers. However, the free aspects of the site can be extremely effective for small businesses.
You can use your social media profile to build up a customer base, develop great brand awareness and direct visitors to your website. It will greatly help your SEO efforts! So, if you’re looking for a great place to start, set up a social media account now.
2. Make use of Google Analytics
It’s important to monitor and track the effectiveness of your website and Google Analytics is a great free way to do this. Granted, it may be a little complicated at first, but the search giant does provide very useful guides and tips to help get you started. You’ll be able to see how many visitors you’re getting on your site, which content is performing the best and which keywords are working for you.
3. Invest in top quality content
If you can write high quality engaging content yourself, you can save a lot of money on your digital marketing campaign. However, if you can’t, hiring a company or writer to take care of the content for you, will prove to be cost-effective in the long run. Your content is what is going to drive new customers in. It grabs their attention, gets picked up by search engines and encourages conversions. Therefore, it’s highly recommended you use part of your budget to generate the best quality content.
These are just 3 great budget SEO tips your small business can incorporate right now. If you need a little help, don’t hesitate to contact us today.