27 Oct 3 Great Halloween Digital Marketing Tips
With just a week to go, many small businesses are busy adding the final touches to their Halloween campaigns. Haven’t even started yours yet? Don’t worry, we’ve got you covered! It’s not too late to cash in on this popular holiday and below you’ll discover 3 great Halloween digital marketing tips to get you started.
- Consider a Halloween themed competition
Consumers love competitions! If you have a social media account, it’s easy to run holiday themed competitions. For example, you could ask your followers to send in pictures of their Halloween costumes, then the one who has the best wins a prize. Or similarly you could ask them to send in their carved pumpkin pictures.
These ideas are particularly powerful because they include two key things that consumers love – taking and sharing photos and the chance to win something. Of course, you can’t just post a competition and hope for the best. Be sure to check out tips on how to run a successful social media competition if this is your first attempt.
- Give your brand a spooky facelift
You can also take inspiration from Google and give your brand an on-topic makeover. You’ll likely already know that Google’s homepage changes frequently to keep up with trending topics. Consumers love this ever-changing design element and it’s something you too can incorporate on your site and social media accounts during the holidays.
If you’re not great with web design, or you’re unsure where to start, why not hire a professional company to take care of it for you?
- Create a Halloween loyalty program
Loyalty programs are a big hit at any time of year, but they can be time consuming and complex to run. Limited time loyalty programs can be a great alternative for brands looking to experience the benefits without the long-term commitment.
If you have the time to dedicate to a long-term loyalty scheme, you could also use a short-time Halloween loyalty program to test whether a long-term program would be a hit with your customers.
So, what would a limited time Halloween loyalty program consist of? Well, you could offer points on purchases over a set time in the lead-up to Halloween. These could be redeemed for special products. Or you could provide gift cards for certain purchases during Halloween.
Overall, it’s not too late to put a Halloween themed marketing campaign in motion. Holidays and special times of the year provide a unique opportunity for marketers and Halloween is just one holiday you can cash in on.