04 Nov 3 Simple Yet Effective to Improve Your Content Marketing
Content marketing is a time consuming, yet vital part of modern business. With most consumers turning to the internet to research, buy and interact with brands, it’s more important than ever before to have a strong online presence. However, when it comes to marketing your content, you could be making numerous costly mistakes.
With so many complex content strategies out there, it’s often easy to forget the basics. Here we’ll look at 3 simple tips you can follow to ensure your content marketing is effective.
- Understand your goal
When asked what the goal of their content is, most businesses reply “to boost sales”. Now obviously, this is every company’s main goal. However, when it comes to content, most of the time it isn’t linked specifically to revenue. Unless you’re creating a sales page, the content you’re releasing is likely going to be more effective at helping you to reach other goals such as increasing brand awareness or increasing website traffic.
Once you understand the goal of the content, you can then track numerous metrics to see how effective it really is.
- Get back to basics
It’s surprising how many businesses don’t double check their content before releasing it. They get so bogged down in how they will market the content, they forget things like spelling and fact checking.
A study carried out by Global Lingo, revealed that 59% of Brits wouldn’t choose a business if it’s website displayed poor grammar. It’s become more important than ever before to make a good first impression and you can’t do that if your content doesn’t even get the basics right.
- Quality over quantity
One of the things you typically learn when looking to improve your marketing strategy, is the importance of releasing unique, fresh content on a regular basis. However, many businesses fall into the trap of releasing poor quality content just so they can get something new out there quickly. While it is relatively important to release regular content, you should never compromise on quality.
Instead, if you find you’re struggling to come up with something interesting and relevant, either skip it for a day or two, or hire someone to write it for you. Many businesses prefer to outsource their content needs to companies such as Hands Digital.
The above are just 3 basic tips you can use to improve your content marketing. For more help and advice, contact us today.