20 Jan 3 Video Marketing Mistakes to Avoid
If you want to get your brand noticed, video marketing is definitely the way to do it. However, making promotional videos isn’t as easy as you might think. There are plenty of mistakes you can make that will not only deem the video ineffective, but which could also potentially damage your business. If you want to ensure that doesn’t happen, below you’ll discover 3 video marketing mistakes you absolutely need to avoid.
- Making the video too long
Whilst videos are a lot more engaging than written content, there is still a limit on how long they will hold your audience’s attention. The best, most successful videos tend to be no longer than 2 minutes. However, if you can make it shorter than that then you’ll see a lot more success. Think of television adverts for example. They run for an average of 30 seconds. They work because they are short and concise. This very good blog post on Linked In shows you just need to give a clear introduction, make a point, give a call to action and then end the video. If you drag it out, you risk your audience getting fed up half way through before they reach the call to action.
- Being too promotional
A massive turn off for potential customers is a video that is way too promotional. Obviously you will want to highlight the benefits of your products or services, but you need to do it as subtly as possible. Stick to facts rather than giving a hyped up speech about the benefits the customer can expect. The goal should be to educate the viewer and make it fun rather than a simple informative formal video.
- Not highlighting your brand well enough
When the viewer has watched your video you want them to remember your brand. As featured on BusinessCollective, it’s a great idea to add your logo and website URL to the video. This should be added both at the beginning and the end of the video. After all, the purpose is to advertise and promote your business so you need the viewer to be able to remember what your business is actually called.
Overall creating a good quality successful video to promote your business isn’t as easy as you might think. So many mistakes can be made so it is highly advisable to do your research beforehand to get as many tips as possible on how to do it right. Avoiding the 3 mistakes above is the first step to successful video marketing.