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Everyone knows that the best way to get started on line is by having a website. Hence web design is important but not in the way that you may initially think. Of course we all like things to look nice but there is no correlation between the sites with the nicest/fanciest web design and the most profitable sites. On the contrary the most attractive sites are often the least profitable as it often suggests that the web design company doesn’t understand the purpose of the website.
The purpose of a website is to keep customers on your page for a as long as possible so that you have time to show them what and why they should buy from you. People stay on a page for two main reasons
Hence a site needs to be designed to fulfill these objectives.