30 Dec How to Create Killer Marketing Videos
Marketing videos have become one of the most effective ways to advertise a business online. Sites such as Facebook, have made it easy to advertise your videos and draw in a lot of potential traffic. However, with hundreds of new videos being marketed each week, it’s a lot harder these days to create video ads that really stand out. If you’re looking to create killer marketing videos then below you’ll discover some of the best tips to get you started.
Create a video with personality
One of the main ways to set your brand apart from the competition is to project personality in your marketing content. This is much easier to do in videos than it is through written content. Giving your brand a unique personality will make it more likeable and therefore encourage customers to use your services or buy your products. As featured on this HubSpot blog, there are several ways you can inject personality into your videos. If you’re highlighting a product, show a little of the manufacturing process and ‘behind the scenes’ stuff. Also be sure to use the most charismatic member of your team to do the voice over in the video.
Make sure it offers something valuable
Even if you make the video short and snappy, unless you add something of value to the viewer, it isn’t going to make much of an impact. So what is something valuable? Well it could be that you video helps solve a problem or you could even add a unique discount code for viewers. Rather than simply telling the viewer how to do something, show them. Make sure you are providing content your viewers will find useful and interesting.
Be sure to include calls to action
As featured on the Vimeo blog, it is essential you create a good call to action at the end of the video. You could even start the video letting the viewer know that a call to action will be included at the end. After all, what use is it if people watch your video all the way through just to end up with no way to contact you or find out more about the products/services you are advertising?
These are three basic tips that will help you to create a killer marketing video. For more help, why not enlist the services of a professional marketing company like Hands Digital Marketing?It isn’t easy creating a video that stands out against the competition, but with professional help you could soon be creating marketing video ads that draw in lots of potential new customers.