15 Feb If you are not using internet marketing to pull in more traffic to your business, you really need to start. Once you read the following article, you are sure to understand the basics of internet marketing and can begin developing your very own online marketing plan.
It has been suggested that only 10% of all websites have their basic elements correct. That’s why so many people have a hard time getting their sites to rank. There are many areas which you need to consider which are obvious like headings and descriptions. Meta tags are less obvious and when creating your website, you should incorporate the use of meta tags. While website visitors remain unaware of the existence of meta tags, search engine spiders use them to quickly evaluate the content of your website. Meta tags are also used to give the description of your site and will be displayed under your site in search engine results. Although tags should not be overused, ensure they accurately represent your keywords. You want to determine what keywords are best for reaching your target audience.
“H tags,” used while writing HTML code for a website, are desgined to emphasize keywords, titles and other important text elements. The HTML tag <b>i.e. making the world bold, allows webmasters to bring attention to an important text by making it appear in bold. Include these tags in titles and short, purposeful paragraphs. It will be easier for website traffic to find their desired information by using the bold tag. It will be able to help search engines to know what the important content of your website is. It is important to make sure that a keyword is included in your title.
A great way to keep people coming back to your website and to keep your name fresh in their minds, is to have a newsletter. Let your customers and clients opt in to a weekly or biweekly newsletter and you’ll have a great marketing opportunity on your hands. You can use these newsletters to advertise sales, giveaways, new products or any type of information that you feel would be valuable to them.
Don’t get too hung up on HTML etc because template based websites like WordPress are just like making a word document. Hence no HTML knowledge is needed for building a real basic website and there are plugins which will help with the H tags and meta tags.
Try to find innovative ways to market your products online. While some webmasters will stick to simple on page techniques related to search engine optimization and internet marketing, it can be helpful to explore other options and to find more techniques to help your business such as video. Video is known to convert much better than the written word and a website or other web content can spread very quickly if it becomes popular, a viral video will be watched by millions of internet users, and it might become part of internet culture for a few weeks, which could increase your sales. There is no magical formula that will tell you what is likely to go viral however, as with everything there is some trial and error. You should just focus on making unique content that is very humorous, and convince everyone you come in contact with to share it on their social media sites. The more you know about internet life and videos, the better you will be able to relate to what internet users are interested in seeing.
If possible, talk to your customers on the phone before they purchase your products. If you are selling a service, offer a free consultation. People who are hesitating about your products will see this as an opportunity to get to know you. Customers who get to know you personally are more likely to use your services again.
The advice given here is really just the start; however, if you want to explore this topic further, there are many other internet marketing methods available to you. Discover the tips that are the best ones for your needs. Then, you can do more research in order to ensure your marketing goals are accomplished.