22 Jun The Most Interesting Digital Marketing Statistics of 2017 So Far
We may only be almost just mid-way through the year, but already there’s been some pretty compelling digital marketing statistics revealed. If you’re looking to improve your campaign, it’s useful to take a look at the statistics to see what is, and isn’t, working.
Below, you’ll discover the most interesting digital marketing statistics of 201 so far.
YouTube is the fastest growing channel for marketers
Up until recently, Facebook and Twitter have been the leading social networks used by marketers to boost their business. However, according to recent statistics, 48% of marketers have stated YouTube is the channel they’ll mostly be investing in over the next year.
It’s no real surprise when you consider that video marketing is one of the most effective marketing methods used today. YouTube allows businesses to upload videos and reach a target audience in the millions. So, if you’re looking to keep up with your competitors over the next year, YouTube is where you’re going to want to focus a lot of your efforts.
Using Emoji’s can significantly boost engagement
Emoji’s are most commonly associated with millennials and few businesses have used them in their marketing efforts. However, according to a recent study, Emoji’s can have a significant impact on engagement.
The study focused on the popular photo sharing platform, Instagram. It revealed that posts which included Emoji’s saw a 17% increase in engagement. So, if you’re looking to attract more likes, clicks and followers, Emoji’s are where it’s at.
Most businesses aren’t happy with conversion rate
Not all of the statistics are positive however. Approximately just 22% are reported to be happy with their conversion rates. It’s true that attracting a potential customer and converting them are two entirely different things.
Conversion rate issues are especially common with PPC advertising. The trouble is, there are so many things to learn and a lot of things that can go wrong. Many small businesses simply don’t have the capacity to spend hours each week monitoring, analysing and improving their ads. That’s where professional digital marketing experts can come in useful. They have the time, resources and knowledge to help you boost your PPC conversion rates.
Overall, these statistics can be helpful if you’re looking to improve your marketing efforts. By following the latest trends and figuring out what other businesses are doing, it really helps you to stay ahead and see what you need to do to improve. Don’t forget, help is on hand from digital marketing experts like Hands Digital Marketing, so there’s no excuse not to boost your marketing results right now.