25 May Marketing Automation – What’s It All About?
Technology has significantly helped to simplify and cut costs associated with the day-to-day running of a business. There’s a huge range of different tools available to help with everything from accounts to warehouse picking and packing processes. These days, it’s all about automation; especially when it comes to marketing.
So, what exactly is marketing automation and can it help or hinder your business?
Understanding marketing automation
Marketing automation refers to tasks that are carried out automatically by software and technology. It could be automatic emails, lead nurturing, capturing visitor analytics or social media posting.
While The tasks automated software takes care of are pretty simple, it’s surprising how much time it can save you. Keeping up with social media alone is hard work, so having software which can make the posts for you can seem like a great help.
The question is, are automated processes a good idea when it comes to marketing?
The pros and cons of marketing automation
Every type of marketing has its own pros and cons and marketing automation is no exception. Let’s start by looking at the pros.
The main benefits of marketing automation include:
• Time saving
• Data collection
Businesses are always looking to become more efficient and to save time and automated marketing software can really help with this. It gives you the opportunity to schedule postings on social media and frees up time for you to focus on other less menial tasks.
It also focuses on two core factors of successful marketing – data collection and personalisation. Data helps you to determine which of your marketing efforts are working, who your target audience is and what they are typically interested in. While personalisation has become really important in terms of consumer engagement.
So, those are the main benefits but what about the cons?
One of the biggest cons of marketing automation is that it can take away your brands personal voice. While using it for the odd task can be really beneficial, it’s easy to take it too far. These software platforms are also quite complex and difficult to understand. So, many businesses end up making a lot of mistakes.
Overall, if you’re looking to enhance your marketing campaigns, automation tools can help, but it’s not the only thing you should be focusing on. You can use a company such as Hands Digital Marketing to help better manage your social media channels for example, without losing the personal touch.