01 Jun Marketing Tips to Attract Generation Z
Marketing is challenging no matter who you are targeting, but when it comes to Generation Z, it can be an especially difficult task. What you need to remember is this generation, unlike the Baby Boomers for example, have never been without the internet. They were born and raised in the digital age so they’re used to being bombarded with information online. What they want and need is different to other generations. If you’re looking to capture the attention of Generation Z, then below you’ll discover some of the best marketing tips you can follow.
Understanding what they want
The first thing you need to look into before starting a Generation Z marketing campaign, is what this generation actually wants. The Digital Marketing Magazine highlights that Generation Z is especially attracted to campaigns that target causes they are interested in. It could be campaigns that aim to help the environment, or a fundraising campaign to help after a recent national or global problem. If you show that your company cares about various issues, you’re going to build respect and loyalty from this generation.
Grab their attention in 8 seconds or less
Studies have shown that Generation Z has an attention span of around 8 seconds. So if you’re hoping to release a long-winded video or a fairly lengthy blog, you’re going to need to make sure it has a very strong opening. Ideally, you want to focus on what is cleverly referred to as “Snackable Content Marketing” by the WallBlog. This means no long-form content and ensuring anything you do present them with is there in bitesize chunks, making it very easy to digest the information provided.
Make use of text message marketing
Of course, one thing Generation Z is never far away from is their smartphones. So it makes sense that if you want to target them in your marketing campaign, you should make use of text messages. This type of marketing can be extremely successful of done correctly.
Still got questions about how to market your business to Generation Z? Contact Hands Digital Marketing for more information. Specialising in helping businesses reach the right target audience, the company can help manage your campaign and ensure it is as effective as it should be. Targeting this modern generation isn’t always easy, especially for new businesses. So it makes sense to get help from a well-respected, knowledgeable company.