27 Aug Three Reasons Your Blog Is Underperforming
Have you heard people say that every online business should have a blog?
I’m here to say that’s not true.
If you find yourself in one of the three reasons your blog is underperforming below, then blogging is probably not the best use of your time.
1) Your Articles Are Low Quality
Many business owners jump into blogging because everybody else is doing it. And to an extent, that makes sense. If the competition is doing it, then you want to do it as well. After all, falling behind your rivals is a scary thing.
But once some people start blogging, they realize that writing quality articles take more work than they thought. There is research. Crafting effective prose. Checking the writing for proper grammar.
It can be an exhausting process.
So, many bloggers put out low-quality posts. Writing that is meant for a search engine, as opposed to a real person. The problem is that no one shares it. No one has bookmarked it. That article doesn’t enhance your brand or do much for your bottom line either.
Avoid writing low-quality articles. If you don’t see it providing people value, then it’s not worth your time.
2) You Are Looking for Quick Sales
The internet can be used to grab sales leads quickly. That is what PPC ads are for. But that is not what blogging/content marketing is for.
Blogging is a long-term game. It takes Google a while to bump you up in their search engine rankings. If you are looking for a quick revenue boost you will be frustrated, and it ultimately might affect the amount of effort that you put in your blog.
3) You Are Not Passionate About Your Topic
Think back to when you were in school. You probably had to write about something that didn’t interest you much. That’s not a fun experience.
If you are blogging, then you need to be interested in the topic. If you aren’t, you will eventually burn out. Even if you are dedicated, your post frequency will go down or your quality will take a hit.
You can change your topic (as long it provides your potential customers value). Or you can hire a professional writer. But few business owners have success posting a blog they dread writing.
Contact us at +44 161 375 1766 if you would like to learn how you can harness the power of blogging to obtain more traffic from prospective customers and increase your online sales.