21 Jun What No One Tells You About PPC
Running a PPC campaign can be a great move for your business, or it can a really expensive waste of time. That being said, jumping into a PPC campaign without understanding the dynamics, the strengths and weaknesses, of PPC is one reason why many small business owners are disappointed. This article will present both the benefits and the drawbacks of PPC, so you can decide whether or not it is right for your business.
1) PPC Is Fast
When it comes to business, time is money. If you are running an SEO campaign, then it will probably take months for you to see results, for you to rise in Google’s search engine rankings. On the other hand, a PPC campaign will bring eyeballs to your website in a matter of days.
2) PPC Allows Laser-like Targeting
PPC allows you to target certain devices. If you just want to target mobile users, then you can only target mobile users. If you just want to target people with PC’s, then you can do that too. Moreover, PPC allows you to only run your ad during certain times of the day. You can also only show your ad to people in certain geographic areas. In other words, PPC puts all the control in your hands.
1) PPC Can Get Expensive
If you don’t know what you are doing, PPC can get expensive. It’s not unheard for clicks of popular keywords to cost dollars per click, as opposed to cents per click. If you get a lot of clicks per month, your bill can start adding up very quickly. The good news is you can set a fixed amount per month and only spend that much. Once you reach that quota, your PPC account will be shut off. Still, some keywords are more expensive than others, and it takes a lot of research (or the help of a professional) to select the keywords that will give you the most bang for your buck.
2) PPC Has No Long-Lasting Effects
Once your PPC campaign is over, then it is over. If you write evergreen SEO content, you can see the benefits of those efforts months or even years down the line. On the other hand, once your PPC campaign is done, there will be no trace of it on the web. You might keep the customers you gained from that campaign, but it will not be doing passive work for your business like SEO will.
PPC can be tricky to navigate, but when utilized to its fullest potential, it can be a very powerful tool for your business. Contact us on +44 161 375 1766 if you would like to know how PPC can drive traffic to your website and grow your business.