08 Apr Soundless Videos Can Be the Key to Video Marketing Success
According to Facebook, if you want your marketing videos to be a success, the key might be to make them soundless. In fact, the social media giant has even released features that help companies create videos without sound. So why are soundless videos now being recommended and how could they help make your videos more of a success?
Consumers frequently turned off by sound
Have you ever visited a website only to be startled by a video that automatically starts playing? Unexpected sound blasting out from your well-intentioned marketing video could likely be annoying consumers if Facebook’s figures are to be believed. According to an article published on the popular Entrepreneur site, a staggering four out of five consumers will have a negative reaction to the unexpected sound coming from a video.
Of course, this also means that it’s not just sound that’s causing the issue. It’s the automatic play of the video that also has a negative effect.
In response to this growing issue, Facebook is launching a new tool which will automatically caption videos, rather than you having to do it manually. It is also going to supply a reporting metric which shows exactly how many consumers watch video ads which feature sound.
Videos have just a few seconds to grab the audience’s attention
It’s well-known that videos have just a few seconds to grab the viewer’s attention. So if you’re removing sound, how can you make sure the consumer continues to watch the video? As featured on the Social Media Examiner, the key is in the content.
Always make sure your video has a captivating title. Just the title alone can draw in thousands of viewers. The next step is ensuring you have strong, attention-grabbing content. It often helps to start the video off with a question that addresses a problem the consumer might be facing.
Finally, it’s important to minimise the length of the video. Ideally, it should be around 30 seconds long. However, the maximum should be no more than 3 minutes. Try to say everything you need to in as few words as possible.
Overall video marketing isn’t easy. The rules seem to change all the time. If you want to create killer marketing videos that consumers are sure to watch, Hands Digital Marketing can help. With years of experience, our marketing experts are up-to-date with the latest video marketing trends.